Job Description :

• Perks: Self development training

  Direct reporting to COO

  Comprehensive benefits package

  Opportunities for professional growth and development.

  Friendly and growth oriented professional culture

  Key Responsibilities Area :

  Social Media Management: 

  • Create, schedule, and monitor engaging content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, etc. 

  • Monitor social media trends, respond to comments, and engage with the online community to build a strong brand presence.

   

  Content Creation: 

  • Develop and curate high-quality and relevant content, including blog posts, articles, infographics, videos, and more, to engage the target audience and attract potential customers.

   

  Email Marketing: 

  • Plan, execute, and optimize email marketing campaigns to nurture leads and retain existing customers. 

  • Monitor email performance metrics, analyze results, and make data-driven improvements.

   

  Search Engine Optimization (SEO): 

  • Assist in developing and implementing SEO strategies to improve organic search rankings, increase website traffic, and drive conversions. 

  • Conduct keyword research and monitor website analytics.

   

  Pay-Per-Click (PPC) Advertising: 

  • Manage PPC campaigns on platforms such as Google Ads and/or social media ads.

  • Optimize ad performance, budget allocation, and bidding strategies to achieve marketing objectives.

   

  Analytics and Reporting: 

  • Utilize various analytics tools to track and analyze the performance of digital marketing initiatives. 

  • Prepare regular reports, present key findings to the team, and suggest improvements based on data insights.

   

  Website Management: 

  • Collaborate with the web development team to update and maintain the company website. 

  • Ensure content accuracy, mobile responsiveness, and user-friendly navigation.

   

  Online Partnerships and Collaborations:

  • Identify potential partnerships, influencers, or affiliates to enhance brand exposure and reach a wider audience.

   

  A/B Testing: 

  • Conduct A/B tests on different marketing elements, such as ad copy, landing pages, and email subject lines, to optimize campaign performance.

   

  Stay Updated on Industry Trends: 

  • Keep abreast of the latest trends, tools, and technologies in the digital marketing landscape and share insights with the team to enhance overall marketing strategies.

  Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.

   

  • At least 1 year of experience in digital marketing or a related role.

   

  • Proficiency :

  • Strong understanding of various digital marketing channels and their respective strategies.Social media management, content creation, email marketing, SEO, and PPC advertising.
   

  • Skills: Familiarity with digital marketing analytics tools such as Google Analytics.

   

  • Communication Skills: Excellent written and verbal communication skills.

   

  • Creativity: Creative thinking and the ability to generate innovative marketing ideas.

   

  • Attention to Detail: Detail-oriented with the ability to manage multiple projects simultaneously.

   

  • Adaptability: The digital marketing landscape is constantly evolving, so the ability to adapt to new technologies and trends is crucial for success in this role.

   

  • Time Management: The ability to manage time effectively and prioritize tasks is important for meeting deadlines and achieving marketing goals.

   

  • Analytical mindset with the ability to interpret data and make data-driven decisions.

   

  • Team player with strong interpersonal skills.

  **If interested, please share your resume on hr@unicepts.in or contact us at +91 95120 11177